Getting Repeat Business

You have to invest five times as much to get a sale from a new customer than to get a sale from an existing customer.

Getting repeat business in the world of the Internet usually means Email Marketing.

Email marketing isn't very effective at getting new customers, but it is very effective at retaining existing customers.

Email marketing is not, as many people think a replacement for direct mail. Meaning when we implement an email marketing campaign for a client, we don't create a list of email addresses and mass mail potential customers. That's called spamming.

This may be stating the obvious but its a common misconception.

We do email marketing campaigns to help clients generate repeat business by sending out discount vouchers, special offers, advertising upcoming events, telling customers about a sale or new product or service and so on.

Several email marketing messages can be created at the same time, tailoring the message to be more relevant to different types of customers.

Once we have sent out an email marketing message we can track your results in real time. How many sales resulted from the discount voucher, if anyone forwarded the email to a friend and so on.

We can even test different marketing messages to see which ones are most effective at driving repeat business and then we focus on those things in future campaigns.

When email marketing is used as part of a Internet marketing system (consisting of a persuasive website, traffic generation, email marketing and tracking system), the return on your marketing investment can be astonishing.

We have the experience, technology and expertise to implement effective email marketing campaigns for you.

So contact us today for an initial consultation and get your customers coming back for more