Marketing Companies in Hull
WSI - Internet Marketing Specialists for Hull Companies
If you're reading this page you're probably looking for marketing companies in Hull, which means you're most likely looking into launching a marketing campaign of some kind.
OK so before we go any further, consider the question 'what is the purpose of the marketing campaign?'. In other words, what is the marketing campaign supposed to do?
Typically marketing campaigns aim to:
- Generate new sales enquiries
and / or
- Increase awareness of a business or product
At WSI we are Internet marketing specialists. This means we specialise in putting together marketing campaigns which generate new sales enquiries and increase awareness, except instead of the traditional methods, we do all this on the Internet.
When looking into ANY marketing initiative you really should consider how the Internet will fit in. In the modern business world the Internet has to be considered, its just a case of how much of the budget is allocated to it. This depends very much on your industry.
Say for example this pie chart represents all of the potential customers that could buy or enquire about your product or service and the different coloured portions are the different ways you could promote your product or service to them. Then consider that for your particular product or service, the influence that each method has over persuading your potential customers to buy will differ from this particular pie chart, but this is just as an example.
As this chart demonstrates there are a certain portion that will respond to TV adverts, a certain portion that will respond to Internet, radio and so on.
What you have to realise is that the Internet portion is only going to get bigger. Meaning if you're still spending your marketing money on TV advertising or print advertising, you're spending money on a portion and the audience is setting smaller, you're getting less exposure for your money every year.
The Internet is becoming the perferred method of finding out about and buying products and services, and as that portion gets bigger the customers have to come from somewhere. That somewhere is the people that used to respond to TV, Radio and print advertising but now turn to the Internet.
As time goes on more and more people are doing the same. So where as your £10,000 marketing budget that was invested in print advertising 5 years ago may have attracted 10,000 enquiries, this year it will probably only generate 5,000 enquiries and then 4,000 next year and so on. Again these are not accurate numbers we're just using them to demonstrate what's happening and why you're investment in traditional marketing is giving you less and less of a return.
So all we're asking is that you talk to us about your marketing campaign so we can show you how investing in Internet marketing can give you the best possible return on your marketing spend.
Feel free to browse our website to learn more about what we do or click here to view our contact information.