Tracking Results

Never before have companies been able to monitor the results of their marketing so accurately.

You may have heard the old saying 'I know half of my marketing budget goes to waste, I just don't know which half'.

This is something that has come out of the traditional way of marketing. Because traditional marketing is so difficult to measure, large sums of money are often spent on marketing activities without any real thought as to what the return on investment will be.

Even companies that have taken the steps to investing in Internet marketing, often do so without any idea as to what specifically will happen as a result.

Which search term is more likely to gain a visitor who ends up buying?

"cheap digital cameras" or
"low cost digital cameras"

Which is a more effective promotion?

Buy one get one free
50% off

The answer is we don't know at this moment in time, but the good news is that its simply a case of measuring it.

You can measure almost everything with 'web analytics', which is very different from the simple 'web stats' that are installed one most websites. Web analytics allows you to closely monitor specific things that will contribute to your business goals if improved.

Of course just measuring these things is not enough, once the specific measurements have been made, action needs to be taken, changes need to be made and then results measured again. Each time round, the results get a bit better. This continual improvement means its only a matter of time before we achieve what we set out to do. If your goal is to invest in marketing to generate more customers then we only focus on measurements that relate to achieving that goal.

Tracking results with web analytics and making continual improvements removes the 'gut' feeling from your marketing and replaces it will real hard facts as to whether something is working or not. It allows business decisions to made based on what is really happening rather than decisions being made based on which person in the meeting has the strongest argument.

Web analytics is something that can be provided on its own, but is best used as part of an overall Internet marketing system with traffic generation to a persuasive website.

Featured Client

A P Robinson & Co - Chartered Accountants

A P Robinson had an existing web prescence but not Internet marketing strategy. They were unsure as to where Internet marketing would a worthwhile investment.

We consulted with A P Robinson and determined that a period of monitoring the sites activity through web analytics would allow us to know for sure exactly what was happening on the site and whether business was resulting from the investment in it.

Click here to visit their website