Specialist Email Marketing Services Company UK - Upright Solutions

Email marketing has two main forms.

1. To generate enquiries and sales from new customers
2. To generate enquiries and sales from repeat customers

The first method involves renting or buying some quality data that fits your criteria, much like a telemarketing campaign. You decide on the profile of the company you want to target, decide what marketing message you want to send out to them and it is broadcast on mass.

Email marketing software then tracks the results of the percentage of people who opened the email, the percentage of people who forwarded the email and the number of people who clicked on a link in the email.

It will also tell you if the email bounced back or whether the person forwarded it to a friend. This analysis then serves for you to follow up with the most interested parties by phone or whatever means you feel appropriate.

The second method is very similar except instead of buying a database of names and email addresses you use the details of your existing clients. You might have a monthly special offer, a newsletter, case study or a new product announcement to make. In any case you get the same great reporting of who did what with the email. There's a one off cost to buy or rent the database and then a small fee of a couple of pence for each email that is sent out.

We can provide you with an entirely Do It Yourself system or we can manage the whole process for you.

Sign up for a free 2 month trial of our do it yourself email marketing system. Free online training included: