Increase, Get Better Website and Internet Marketing Marketing ROI Return on Invesmtnet - Upright Solutions UK

Higher rankings, more traffic, more enquiries and more sales are all great but they are of no sustainable benefit unless they produce a positive return on investment.

Simply put, we want more money out of an investment than we put in, often significantly more. Now there's no universal measure for what your return on investment should be. This is an entirely subjective thing; you have to decide what your return on investment criteria is before setting out.
The way to test is to ask yourself 'If my website were to bring in £100,000 in additional profit, how much of that profit would I be willing to invest to get another £100,000'.

We've had answers to this question from both ends. We had one prospective client that said they wouldn't invest more than £1200 to achieve a £100,000 increase in profits. While we had another that said they'd happily invest £50,000 to achieve a £100,000 increase in profits.

Everyone is different, but once that criterion is set we can factor it into your Internet marketing strategy. We also then know that once we have completed the initial research, how realistic your return on investment criteria is.

Take the following as an example:

If the average sale value for this company is £5,000 then the return would be £100,000 in new sales revenue. If this company's profit margin were 50% then the return would be £50,000. Then say if the original investment was £10,000 then they have realised a 5 times or 500% return on investment. We put these projections together for client wherever possible to ensure there is a high probability of success.

To get an idea of the levels of online demand for you product or service use this tool provided by Google. Once you find a keyword that is in high demand, type it into a Google search and see how much competition there is. Do this by looking at the number in the top right of the page. It will say something like 'Results 1 – 10 of about 10,000,000'. It's the last number you want to know. This tells you how many web pages Google has available for the keyword you typed in. The higher the number the more competition there is and the harder we have to work to get you a good position.

This is a very crude version of the keyword research we do as the first step of your project. What we are ultimate looking for are gaps in the market, keywords that are in high demand with low competition.
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